NBC Universal and Wurld Media Announce on Demand Deal for Movie and TV Event Content on Peer Impact Service
This hit the news wires at 11:15 am. Below is an excerpt:
Englewood Cliffs, NJ and Saratoga Springs, NY –November 17, 2005 – NBC Universal and Wurld Media, the creator of the legitimate Peer to Peer (P2P) service Peer Impact, today announced an agreement that will make Universal movies and NBC Universal TV events content available to Peer Impact customers on demand. This agreement marks the first ever license of major studio content to a legitimate P2P service. Titles will be available for rental for a 24-hour viewing period after purchase.
"NBC Universal has a long history of embracing technology to better serve our viewers," said Bob Wright, vice chairman of GE and chairman and CEO of NBC Universal. "This agreement is a significant step forward in our goal to capitalize on the myriad possibilities of new digital-media services, in a way that allows us to safeguard our content from illegal distribution."
Peer Impact offers its users a secure, high quality environment for rental and purchase of digital content, including music, video games, and with this announcement, for the first time, major film and television event titles. For the benefit of its users, all content is placed on the P2P network by Wurld Media - no unauthorized content can be introduced on to the network.
As with all digital content that is traded over Peer Impact, users will earn Peer Cash for their participation in distributing videos on the network and for recommending video purchases to others. Peer Impact’s unique technology allows members to earn cash back for acting as “paid redistributors” of content purchased over the network. Users simply leave their computers on, and if they are selected as a source of fulfillment for purchases on the network, they receive Peer Cash that may be used toward future purchases.
On demand movies from the Universal film library include Academy-Award winning films "Ray" and "The Motorcycle Diaries; " recent titles such as "Meet the Fockers” and “The Bourne Supremacy” as well as upcoming premieres of "The Skeleton Key”, “Cinderella Man” and “The Forty Year Old Virgin.”
Big news. Really big news.